LiDAY 2024 is the second edition of a professional conference focused on the strategic use of LinkedIn for building personal and corporate brands, marketing, sales, and networking. The program delivers practical insights from the Czech and Slovak markets, focusing on content creation, credibility building, contact management, advertising utilization, and modern approaches to business development through LinkedIn. The conference features expert presentations, panel discussions, and hands-on workshops led by leading specialists in LinkedIn, marketing, and communication.