
What LinkedIn Sales Private Message Actually Gets Meetings?
TL;DR / At a glance - Game-changer acquisition rule: do not pitch right after you connect, wait at least six weeks and publish posts during that period - Bad message (Option A):…
Číst dálArticles, guides and insights from the world of LinkedIn® communication.

TL;DR / At a glance - Game-changer acquisition rule: do not pitch right after you connect, wait at least six weeks and publish posts during that period - Bad message (Option A):…
Číst dál
A LinkedIn company page cannot generate meaningful business results on its own. Employee personal profiles almost always outperform it. Here is why — and how to build an employee advocacy programme that works.
Číst dál
No marketer in the world can guarantee that a specific advertising campaign will deliver 10x ROI for your exact company tomorrow. Anyone telling you otherwise is selling snake oil.
Číst dál
1) It will allow you to use search filters without blocks (that is also true about LinkedIn Premium Carrer, Business, and Recruiter). 2) It will allow you to see who exactly has…
Číst dál
The rules are (surprise!) exactly the same as in the real world. So stop censoring yourself so much. Just write what you want to say. There are only two reasons why you shouldn't…
Číst dál
Here is how the game is played: your potential customer is searching for a supplier. They might type a few keywords into Google and press enter. That is the old-school approach,…
Číst dál
From the first moment on, I have been optimistic about this new trend, and a recent video from Sam Corrao Clanon , LinkedIn's Director of Product, gives my optimism more…
Číst dál
First question: Who is your target group? Make it as narrow as possible. It’s super easy to become huge in the eyes of 200 purchasing managers at major Portuguese machinery…
Číst dál
Trust me, I know how it feels: you approach your prospect with a great DM, and they completely ghost you. The reason I know is that it happens to us and our clients too. But much…
Číst dál
Principle No. 1 Personal profiles of the employees ARE NOT the property of the company. Principle No. 2 Employees and business owners ARE the best options for your company’s…
Číst dál
LinkedIn Live allows eligible members and Pages to broadcast live video content to a LinkedIn profile, Page, or Event. Previously, almost no one had access to this feature. Now,…
Číst dál
How to Adjust Your LinkedIn® DMs Based on “Warmth” Did you know that your approach to direct messaging (DMs) should change depending on how “warm” the person is? Let’s start by…
Číst dál
Here is the main reason why I like Richard van der Blom’s Algorithm Insight Report: While my team analyses tens of thousands of LI post, he analyses 1,3M. Here are key takeaways…
Číst dál
Give it a try. Take this prompt and put it to your AI. Then take the post you have published last time and copy it there. See the magic? Create me a LinkedIn post. Do not write it…
Číst dál
Long story short Grab a coffee and accept this fact: the more connections you get, the less engagement rate you will get. That means that LinkedIn helps ultra small creators…
Číst dál
NEW FEATURE No. 1: “LinkedIn Shop” is Coming Right now they are beta testing this new feature in US. Users are supposed to click on “Get advice from me” button. Book a meeting.…
Číst dál
LONG STORY SHORT For some businesses and purposes you don’t need much. It’s actually enough to make 100 people know you and see some of your stuff once a week or two. In other…
Číst dál
LONG STORY SHORT Your employees’ LinkedIn profiles are not company property. The humans on your team very often out-convert your logo. A face builds trust faster than any brand…
Číst dál
Long story short Less than 2% of users actually post on LinkedIn, so the bar is completely on the floor. You don’t need millions of viral views; you just need a few people reading…
Číst dál
LONG STORY SHORT A company page on LinkedIn is basically a billboard on a highway. That’s nice but how many cars did you send by there? You see in this case you’re supposed to…
Číst dál
Optimize your LinkedIn profile now. Or don't act surprised when it isn't working.
Číst dál
Want what most of our clients want?
Číst dál
A message from a complete stranger arrives in your LinkedIn chat.
Číst dál
This feature was added to LinkedIn only recently, so some of you may not have it yet.
Číst dál
Most of you have already tried Sales Navigator Core during the free 30-day trial – but used it ineffectively.
Číst dál
Data on your post's success: There's a relatively new metric regarding your posts' success that I like:
Číst dál
Long story short LinkedIn now runs a content cleaner called 360Brew that actually reads and understands what you post. While it was itroduced about a year ago, its strenght has…
Číst dál
LONG STORY SHORT For some businesses and purposes you don’t need much. It’s actually enough to make 100 people know you and see some of your stuff once a week or two. In other…
Číst dál
Approximately 80 EUR per month and plenty of features that I won't mention here, as both we and our clients found them unnecessary.
Číst dál
Birthday wishes on LinkedIn are a great way to stay in touch with your contacts and strengthen your professional relationships. Here are a few tips on how to make the most of birthday wishes on LinkedIn:
Číst dál
Imagine your potential customer types into ChatGPT:
Číst dál
Click on the For Business panel in the high-profile account mentioned above and select the Hire on LinkedIn option:
Číst dál
Two percent of LinkedIn users create content. That's not much. But the question is – is it a problem or an opportunity?
Číst dál
However, the goal should not be random publishing or collecting reactions. It is about long-term, systematic work with content that shapes how you are perceived by the professional community and, increasingly, by digital technologies themselves.
Číst dál
Are you a LinkedIn company page admin? That's not an easy role. You're expected to achieve visibility, yet the tool at your disposal isn't exactly perfect. Still, there are tricks that can help you:
Číst dál
Here's why sales opportunities are better on LinkedIn than anywhere else!
Číst dál
It took us a while to understand it, but it's that simple. There are only three main strategies for being active on this network:
Číst dál
Just follow these instructions:
Číst dál
We could write a book about optimizing your profile on this network. But who would care to read it? From a technical standpoint, only five buttons really matter:
Číst dál
If your reach rate is still declining, there's no need to panic yet...
Číst dál
Human. Conversational. Without AI signals and fluff. This is the prompt I use and would recommend to you.
Číst dál
Employee personal profiles are not company property. What to do about it?
Číst dál
Use the Kleo extension for Google Chrome and get data about your competitors.
Číst dál
If you want to secure relevant business meetings, read on.
Číst dál
It took Sergey about five hours a day for three weeks. How to do it in a more reasonable time?
Číst dál
DWELL TIME = the time an average reader kept your post open.
Číst dál
Are you using this network in a
Číst dál
Excerpt from the upcoming book
Číst dál
Anyone with a premium Sales Navigator has access to recommendations.
Číst dál