For six years, Sales Management has focused on topics that shape the management of B2B sales across industries and reflect the everyday reality of sales leaders. The most frequently discussed areas include:
· performance and sales team management
· working with data and information in sales
· the changing buying behavior and decision-making of customers
· leadership and the role of the sales manager
· growth strategies in a changing and uncertain environment
Specific topics naturally evolve from year to year based on the current market situation and what sales leaders are dealing with at the moment.