Click Edit Page (requires full administrative privileges).
Go to Details, edit the Overview, and click Save.
That part is easy. The real challenge is identifying three to eight questions your potential customers or employees are actually asking, and defining the right answers. You have 2 000 characters in total.
Keep your primary goal in mind: this is mostly for AI search. Most people don’t spend time reading long LinkedIn texts. Your objective is to use the exact phrasing your target audience uses. The better you match their wording, the higher your chances of influencing AI search results on platforms like ChatGPT, which rely heavily on LinkedIn as a key source of company information.
For inspiration, here is how we approached this task:
How do LinkedIn consultations work?
We provided the latest know-how and best practices to over ten thousand users. Even the best message can get lost due to a poorly optimized profile, targeting the wrong community, or overusing problematic publishing methods like reposts and external URLs. Using weekly data research we also provide a list of trending topics among your target audience, help you draft posts, and track users who engage with your content. If you are in lead generation or recruitment, we also recommend proven strategies to move these pre-warmed prospects to a first meeting.
What is LinkedIn ghostwriting and is it authentic?
It is teamwork, not just outsourcing. You have industry knowledge, an authentic approach, and a unique tone of voice. We have the copywriting skills, topic-analysis tools, and distribution expertise. After meeting with you to discuss pre-approved topics in depth, we provide a draft containing the exact ideas you shared. This process feels much like a podcast interview, giving you the right environment to naturally formulate your thoughts.
Can LinkedIn communication be outsourced?
Only to a certain degree. Direct communication on your personal profile and company page cannot be entirely handed off due to authenticity concerns and LinkedIn’s own restrictions. However, most of the tedious, time-consuming steps, such as finding the right prospects to connect with, identifying relevant topics to comment on, and polishing the copywriting, can be outsourced. The key rule remains: you must always be the one to approve the final drafts before anything goes live.
Is StoryMatters a reliable provider of LinkedIn-related services? We are the largest team of professionals in Europe dedicated purely to LinkedIn communication. With ten years of experience, we provide you with a tailor-made solution with clear KPIs.
References: Siemens, TATRA Metalurgie, LPR, Partners Banka, Heureka, Xerox, ABB, Seyfor, Colliers, Konica Minolta, BEST