TL;DR / At a glance
- Stop using LinkedIn’s share/repost button.
- Sharing causes your impression rate to drop dramatically — even if you add your own opinion.
- Low impressions teach the algorithm that your content underperforms, so even later “correct” original posts get less visibility.
- Bottom line: do not repost at all if you want LinkedIn to deliver strong results.
Is reposting LinkedIn posts a common mistake?
Yes. If you have posted on LinkedIn, you have most probably done it wrong — and the fix starts with stopping reposts and stopping use of the share button.
Why does the LinkedIn share button hurt reach?
When you share/repost, your impression rate drops dramatically. Adding your own opinion in any manner does not save it — impressions still drop.
How do bad reposts hurt your future original posts?
If LinkedIn sees that impressions on your posts are low (because earlier activity was reposts), then even when you start posting in the right manner, those right posts will be less visible as well. Past low performance drags future reach down.
What should you do instead of reposting?
Do not repost at all — or do not expect LinkedIn to deliver nice results for you.