When it comes to LinkedIn, I'm not a nice guy. I do what needs to be done to get me and my clients what we want. Here are my three “shady” methods:

“Celebrate an occasion” button.

This feature is meant for work anniversaries or new jobs. You know, the big career milestones.

But some people use it to announce something crucial about their offer or business.

Why does this work?

Because we’re all trained by now. We see that generic LinkedIn illustration and we stop scrolling. We assume it’s important news about someone’s career. It grabs that initial attention you’re fighting for.

It’s a dirty trick, for sure. It’s like using the express checkout lane when you have a full cart. Not exactly fair play.

But if you’re clever and funny about it, your network might just forgive you. You can use humor or irony to acknowledge you’re bending the rules a little.

It’s up to you if you want to use it. All I’m saying is, in many cases, it works.

Offering valuable know-how, but only after someone comments on your post.

Let’s be clear. Your know-how has to be genuinely valuable. And you absolutely must send it to everyone who asks.

If you just shared the information directly, you’d miss out on a ton of interaction.

The worst-case scenario? You offer it and no one asks. But if that happens, the post won’t get much visibility anyway. No harm, no foul.

The best-case scenario is an avalanche. A few dozen people comment in the first few hours. The LinkedIn algorithm sees this and shows your post to even more people. It’s simple psychology. People see a post with lots of comments and they pay attention.

Why do some people hate it? It feels spammy. You’re gaming the system.

LinkedIn itself tries to fight this. If you explicitly say “comment on my post,” your visibility will drop. So don’t do that. Just let people know you have something to share. They’ll figure it out.

By the end of it, you have a list of people genuinely interested in what you do. That’s a powerful thing.

Using Famous Users To Gain Visibility

Some users might roll their eyes, but most successful creators on here use it.

Take a picture with an influential person in your industry. Someone with a big, relevant audience.

Then, create a post about meeting them. Talk about what you have in common or how what you do is connected to their world.

Now, this isn’t about being spammy. The post should be genuine and respectful to the person you’re tagging.

When that influential person likes or comments on your post, that’s the magic moment.

That single interaction is a green light for the LinkedIn algorithm. It signals that your post is valuable to their followers.

The algorithm will then show your post to a chunk of their audience, even if they don’t follow you. You’re reaching hundreds, maybe thousands, of relevant people without paying for ads.

Even if the post itself is just okay, you get this huge visibility boost.

It’s like getting a personal introduction at a huge party. Suddenly, people want to know who you are.