TL;DR / At a glance
- Thinking of scheduling a LinkedIn post via an external tool or LinkedIn’s internal scheduler? My advice: don’t.
- I have tested both external and LinkedIn-native scheduling.
- Result: you lose about 10–20% of impressions.
- Likely reason: the algorithm dislikes that you are not present when the post goes live — LinkedIn wants you engaging in the comments under your post.
Should you schedule LinkedIn posts with external tools?
No. Whether you use an external platform or LinkedIn’s own scheduling feature, don’t do it — I’m quite serious.
Did I actually test LinkedIn post scheduling?
Yes. I tested both external tools and LinkedIn’s internal scheduling tool.
How many impressions do you lose by scheduling LinkedIn posts?
About 10 to 20 percent of impressions, based on my testing.
Why might the LinkedIn algorithm punish scheduled posts?
I do not know the exact reason, but the algorithm seems to dislike that you are not present on LinkedIn at the moment the post is published — probably because LinkedIn wants you to engage in the comments and discussion under your post.