In almost any business, you can grow or at least sustain your company through:
Up-sell (increasing sales)
Referrals
Inbound requests you receive
Acquisition outside LinkedIn, such as Cold Calls and conferences.
With up-sell, you keep the same client and grow their orders; this makes you more dependent on them.
Referrals typically keep you among the same type of clients.
Inbound requests can only be incidental.
So, what about LinkedIn — how are online business opportunities different?
Here, you choose who is in your community. And it can be up to 400 new people per month whom you can ask to "connect."
You can pick a bigger player than you are used to serving. Different industries, different markets.
You can see how "warmed-up" your counterpart is before the meeting and which part of your communication they have engaged with so far.
And the key factor is that you choose the timing. You slow down acquisition on LinkedIn when you're overloaded, and speed it up as needed.
With enough pre-warmed opportunities, you can do real planning: how much business you want to launch, when, and with whom. Or you can simply wait until "some customers" come to you "somehow."
Something to think about while creating your 2024 business plan.