— Case study
StoryMatters and industrial automation
Alena Mrákava · Board Member, TMT a.s. Chrudim
TMT a.s. Chrudim is a Czech company with more than 30 years of history in industrial automation and logistics. Its own design and production on a single site, with a team of 50 engineers and project managers. LinkedIn became a key tool for reaching a wide range of customers from industry and logistics.
— Results
- business meetings in 5 months
- 32
- new valuable contacts in 5 months
- 170
- conversion rate on acquisition messages
- 33.7 %
- average impressions per post
- 1,067
- posts in 5 months — 32 meetings won
- 5
— Interview
What does TMT do, and why do customers choose you?
Our target group is companies in industry and logistics — automotive, paper, chemical, pharmaceutical, food processing, and related logistics operations. With more than 30 years of history, TMT is a purely Czech, stable, and reliable company with broad experience. We have a solid base — our own design and production on a single site, a team of 50 engineers and project managers. We deliver projects turnkey, tailored precisely to customer requirements. We are also able to build, assemble, and test orders on our premises — we install a line for the customer that we stand behind.
What prompted you to use LinkedIn more intensively?
Our projects are so large that they recur at a customer once every few years or even decades. That's why we know we need more clients and need to acquire new ones. Previously we used our website and other outreach methods — but they were mostly insufficiently targeted and precise. Getting the right contacts for specific individuals wasn't easy. Reaching someone relevant by email or phone is difficult today, so LinkedIn turned out to be the right direction.
What were your initial expectations, and how were they met?
Expectations were very cautious when it came to acquiring new contacts. Reality exceeded expectations in a very positive direction. Even the most stubborn opponents of social media in our company later acknowledged that it was a step in the right direction. Moreover, our international partners tell us that thanks to LinkedIn they know we are active here in the Czech Republic and have us on their radar.
What numbers is LinkedIn delivering for you?
Approximately 170 new valuable contacts, 32 meetings, and 12 inquiries or proposals we are discussing and presenting — all in just 5 months of activity. What it reminds me of is our partner Radim Roček, who told me: 'Hey, I just closed a lead I got with you back in 2019.' LinkedIn delivers results over a longer horizon.
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