Long story short
Less than 2% of users actually post on LinkedIn, so the bar is completely on the floor.
You don’t need millions of viral views; you just need a few people reading with money to buy.
Stop writing fake corporate garbage because you’re terrified of looking stupid online.
Write your posts exactly how you speak in real life to actual human beings.
See the point above? Read it two more times. You really need to sound human in your posts.
Authenticity makes you money, while boring perfection keeps you completely invisible.
Actionable next steps
Put on your most comfortable sweatpants and completely abandon your fear of judgment.
Open a blank post while eating a deeply unhealthy snack over your keyboard.
Type out a story exactly how you would tell it to a friend at a loud bar.
What story? Tell me about misconceptions people have about your industry and work. In the next post explain to me overlooked shifts in your industry. And in the next one remember to praise that client or colleague of yours for the exceptional attitude they have.
Refuse to edit out your actual personality and just blindly hit the publish button (that blue thing on the right).
Take a nap knowing you are now officially in the top two percent of users on the platform.
I remember myself being on LinkedIn for 7 years and not posting at all. I felt smart. I thought that I’m not ready to be visible yet and the right time would come later. I wish I hadn’t waited. The perfect time never came. If I would have been active for those last 7 years I would have probably been retired by now. I don’t want you to repeat my mistakes. Hit that post button in the next 30 minutes. I just gave you 3 perfect topics for your next post.