
360Brew is either your best friend or your worst enemy
Long story short LinkedIn now runs a content cleaner called 360Brew that actually reads and understands what you post. While it was itroduced about a year ago, its strenght has…
Číst dálArticles, guides and insights from the world of LinkedIn® communication.

Long story short LinkedIn now runs a content cleaner called 360Brew that actually reads and understands what you post. While it was itroduced about a year ago, its strenght has…
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Long story short Grab a coffee and accept this fact: the more connections you get, the less engagement rate you will get. That means that LinkedIn helps ultra small creators…
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LONG STORY SHORT A company page on LinkedIn is basically a billboard on a highway. That’s nice but how many cars did you send by there? You see in this case you’re supposed to…
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Human. Conversational. Without AI signals and fluff. This is the prompt I use and would recommend to you.
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LONG STORY SHORT Your employees’ LinkedIn profiles are not company property. The humans on your team very often out-convert your logo. A face builds trust faster than any brand…
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LONG STORY SHORT For some businesses and purposes you don’t need much. It’s actually enough to make 100 people know you and see some of your stuff once a week or two. In other…
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Optimize your LinkedIn profile now. Or don't act surprised when it isn't working.
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Long story short Less than 2% of users actually post on LinkedIn, so the bar is completely on the floor. You don’t need millions of viral views; you just need a few people reading…
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Imagine your potential customer types into ChatGPT:
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However, the goal should not be random publishing or collecting reactions. It is about long-term, systematic work with content that shapes how you are perceived by the professional community and, increasingly, by digital technologies themselves.
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Most of you have already tried Sales Navigator Core during the free 30-day trial – but used it ineffectively.
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A message from a complete stranger arrives in your LinkedIn chat.
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Want what most of our clients want?
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This feature was added to LinkedIn only recently, so some of you may not have it yet.
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Approximately 80 EUR per month and plenty of features that I won't mention here, as both we and our clients found them unnecessary.
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Birthday wishes on LinkedIn are a great way to stay in touch with your contacts and strengthen your professional relationships. Here are a few tips on how to make the most of birthday wishes on LinkedIn:
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Click on the For Business panel in the high-profile account mentioned above and select the Hire on LinkedIn option:
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Two percent of LinkedIn users create content. That's not much. But the question is – is it a problem or an opportunity?
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Data on your post's success: There's a relatively new metric regarding your posts' success that I like:
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Are you a LinkedIn company page admin? That's not an easy role. You're expected to achieve visibility, yet the tool at your disposal isn't exactly perfect. Still, there are tricks that can help you:
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Just follow these instructions:
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We could write a book about optimizing your profile on this network. But who would care to read it? From a technical standpoint, only five buttons really matter:
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Here's why sales opportunities are better on LinkedIn than anywhere else!
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It took us a while to understand it, but it's that simple. There are only three main strategies for being active on this network:
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If your reach rate is still declining, there's no need to panic yet...
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Employee personal profiles are not company property. What to do about it?
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Use the Kleo extension for Google Chrome and get data about your competitors.
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If you want to secure relevant business meetings, read on.
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It took Sergey about five hours a day for three weeks. How to do it in a more reasonable time?
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DWELL TIME = the time an average reader kept your post open.
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Are you using this network in a
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Excerpt from the upcoming book
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Anyone with a premium Sales Navigator has access to recommendations.
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