Articles, guides and insights from the world of LinkedIn® communication.
No marketer in the world can guarantee that a specific advertising campaign will deliver 10x ROI for your exact company tomorrow. Anyone telling you otherwise is selling snake oil.
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1) It will allow you to use search filters without blocks (that is also true about LinkedIn Premium Carrer, Business, and Recruiter). 2) It will allow you to see who exactly has…
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The rules are (surprise!) exactly the same as in the real world. So stop censoring yourself so much. Just write what you want to say. There are only two reasons why you shouldn't…
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Here is how the game is played: your potential customer is searching for a supplier. They might type a few keywords into Google and press enter. That is the old-school approach,…
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From the first moment on, I have been optimistic about this new trend, and a recent video from Sam Corrao Clanon , LinkedIn's Director of Product, gives my optimism more…
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First question: Who is your target group? Make it as narrow as possible. It’s super easy to become huge in the eyes of 200 purchasing managers at major Portuguese machinery…
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Trust me, I know how it feels: you approach your prospect with a great DM, and they completely ghost you. The reason I know is that it happens to us and our clients too. But much…
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Principle No. 1 Personal profiles of the employees ARE NOT the property of the company. Principle No. 2 Employees and business owners ARE the best options for your company’s…
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LinkedIn Live allows eligible members and Pages to broadcast live video content to a LinkedIn profile, Page, or Event. Previously, almost no one had access to this feature. Now,…
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How to Adjust Your LinkedIn® DMs Based on “Warmth” Did you know that your approach to direct messaging (DMs) should change depending on how “warm” the person is? Let’s start by…
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Here is the main reason why I like Richard van der Blom’s Algorithm Insight Report: While my team analyses tens of thousands of LI post, he analyses 1,3M. Here are key takeaways…
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Give it a try. Take this prompt and put it to your AI. Then take the post you have published last time and copy it there. See the magic? Create me a LinkedIn post. Do not write it…
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Long story short Grab a coffee and accept this fact: the more connections you get, the less engagement rate you will get. That means that LinkedIn helps ultra small creators…
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NEW FEATURE No. 1: “LinkedIn Shop” is Coming Right now they are beta testing this new feature in US. Users are supposed to click on “Get advice from me” button. Book a meeting.…
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LONG STORY SHORT For some businesses and purposes you don’t need much. It’s actually enough to make 100 people know you and see some of your stuff once a week or two. In other…
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LONG STORY SHORT Your employees’ LinkedIn profiles are not company property. The humans on your team very often out-convert your logo. A face builds trust faster than any brand…
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Long story short Less than 2% of users actually post on LinkedIn, so the bar is completely on the floor. You don’t need millions of viral views; you just need a few people reading…
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LONG STORY SHORT A company page on LinkedIn is basically a billboard on a highway. That’s nice but how many cars did you send by there? You see in this case you’re supposed to…
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Optimize your LinkedIn profile now. Or don't act surprised when it isn't working.
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Want what most of our clients want?
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A message from a complete stranger arrives in your LinkedIn chat.
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This feature was added to LinkedIn only recently, so some of you may not have it yet.
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Most of you have already tried Sales Navigator Core during the free 30-day trial – but used it ineffectively.
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Data on your post's success: There's a relatively new metric regarding your posts' success that I like:
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Long story short LinkedIn now runs a content cleaner called 360Brew that actually reads and understands what you post. While it was itroduced about a year ago, its strenght has…
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LONG STORY SHORT For some businesses and purposes you don’t need much. It’s actually enough to make 100 people know you and see some of your stuff once a week or two. In other…
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Approximately 80 EUR per month and plenty of features that I won't mention here, as both we and our clients found them unnecessary.
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Birthday wishes on LinkedIn are a great way to stay in touch with your contacts and strengthen your professional relationships. Here are a few tips on how to make the most of birthday wishes on LinkedIn:
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Imagine your potential customer types into ChatGPT:
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Click on the For Business panel in the high-profile account mentioned above and select the Hire on LinkedIn option:
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Two percent of LinkedIn users create content. That's not much. But the question is – is it a problem or an opportunity?
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However, the goal should not be random publishing or collecting reactions. It is about long-term, systematic work with content that shapes how you are perceived by the professional community and, increasingly, by digital technologies themselves.
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Are you a LinkedIn company page admin? That's not an easy role. You're expected to achieve visibility, yet the tool at your disposal isn't exactly perfect. Still, there are tricks that can help you:
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Just follow these instructions:
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Here's why sales opportunities are better on LinkedIn than anywhere else!
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It took us a while to understand it, but it's that simple. There are only three main strategies for being active on this network:
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We could write a book about optimizing your profile on this network. But who would care to read it? From a technical standpoint, only five buttons really matter:
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If your reach rate is still declining, there's no need to panic yet...
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Human. Conversational. Without AI signals and fluff. This is the prompt I use and would recommend to you.
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Employee personal profiles are not company property. What to do about it?
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Use the Kleo extension for Google Chrome and get data about your competitors.
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If you want to secure relevant business meetings, read on.
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It took Sergey about five hours a day for three weeks. How to do it in a more reasonable time?
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DWELL TIME = the time an average reader kept your post open.
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Are you using this network in a
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Excerpt from the upcoming book
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Anyone with a premium Sales Navigator has access to recommendations.
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