Principle No. 1
Employee personal profiles are NOT company property.
Principle No. 2
Employees and business owners ARE the best choice for communicating your company on LinkedIn.
Principle No. 3
If a member of your team actively communicates on LinkedIn, it DOES NOT mean they are looking for a new job.
Principle No. 4
Personal brand INCREASES an employee's value in the job market, and thus potentially their value to your company.
Principle No. 5
Personal brand HELPS an employee accomplish real tasks, because it makes them more interesting and trustworthy to key partners.
Principle No. 6
You SHOULD provide your employees with adequate training and guidance regarding their LinkedIn profiles, because they could unintentionally damage your company.
Principle No. 7
If you spend time and energy communicating on LinkedIn, SET clear and realistic KPI and deadlines for achieving them.