In almost every business, you can grow or at least sustain your company through:
Up-sell (increasing sales)
Referrals
Requests you receive
Acquisition outside LinkedIn, such as Cold Call and conferences.
With up-selling, you keep the same client and increase their orders; this makes you more dependent on them.
Referrals usually keep you among the same type of clients.
Requests may only be random.
So, what about LinkedIn - how are online business opportunities different?
Here you choose who is in your community. And it can be up to 400 new people per month that you can ask for "friendship".
You can choose a bigger player than you're used to serving. Different industry, different markets.
You can see how "warmed up" your counterpart is before meeting and what part of your communication they've been interested in so far.
And the key factor is that you choose the timing. You slow down acquisition on LinkedIn when you're overloaded, and speed it up as needed.
With a sufficient amount of warmed-up opportunities, you can do real planning: how much business you want to launch, when, and with whom. Or you can just wait for "some customers" to come to you "somehow".
Something to think about when creating your business plan for 2024.